Las Vegas
AXE
Challenge:
Business on downward trend and under pressured by leader, NIVEA.
Solution:
With the brand value of “ Axe Effect”, we create a promotion campaign to play around with Thai men fantasy – in winning a 1-week fantasy trip with FHM girl in Las Vegas. The campaign invents the very new kind of sponsorship – partnering with leading pubs in Thailand to redesign their ‘men’s toilet ‘ where they groom themselves before meeting with girls.
Results:
Over 18,000 men visiting our restrooms’ casino daily Achieved more than 190,000 UIP at the campaign web site Clips were uploaded and tracked 274,000 sites Axe sold out within two months
